SUP ATX is credited with introducing and popularizing the sport of stand up paddle surfing (SUP) in lakes and rivers throughout the United States and around the world beginning in 2008. SUP.
Convinced the interest and demand for stand up paddling is far greater in inland United States than in the coastal areas, Founder Nick Matzorkis launched SUP ATX to design, develop and manufacture stand up paddle boards designed for ocean, lake AND river usage. The result is the SUP ATX line of stand up paddle boards that have since defined and revolutionized the stand up paddle board industry worldwide, officially moving the sport from the shores of Hawaii and Malibu to lakes and rivers throughout the United States, Canada and all continents. SUP
SUP ATX began testing various board makes and shapes in the ocean in Malibu. After determining which boards would work best in lakes and rivers as well as oceans, SUP ATX began shipping various boards to friends and associates for further testing on inland lakes and rivers worldwide. This resulted in valuable feedback used in developing the SUP ATX line of stand up paddle boards and resulted in the spreading of stand up paddling in key recreational lakes and rivers throughout the central United States in 2008. SUP
It didn't take long for the sport to take off quickly in SUP ATX hometown of Austin, Texas. Together with a self-starting contingent of local Austin paddlers, not a morning goes by on Lady Bird Lake in downtown Austin Texas without seeing a growing handful of stand up paddlers gliding across the lake's surface. SUP
SUP ATX has grown into the #1 Stand Up Paddle Board Maker in the World in its first year, with over 10,000 boards in production for 2010. SUP.